Homesure Property

Salesmen Vs Experts

Mark Loughnane

Mark is a Director of HOMEsure Property specialising in the lettings market. Mark loves talking to anyone about property, especially landlords, so feel free to call him any time for advice or a chat. Outside of Property Mark is a Widnes Vikings Rugby League fan and is learning to play the Piano.

It would be interesting to know exactly what a
landlord/vendor looks for in an agent & what the majority of
agents think that they are looking for.

I recently read a ‘Day In The Life’ blog of a London agent &
thought to myself thank God I don’t run my business in that way. He
is, as an agent, everything that I am against.

If I am buying a ‘service’ I will always go to an expert. If my toilet is leaking I
will go to a plumber, if my car breaks down I will go to a
reputable garage & if I fancy a burger I will try my best not
to buy one containing anymore than 20% horse meat. The same goes
for property, an agent should be a property expert & not a
sales man.

Post university(what a waste of money that was – but
that rant is for another day) I spent time travelling & working
in Australia. Like many travellers I became a commission only door
to door sales man, basically pestering people to switch their gas
& electricity supplier (G-Day Sheila, don’t be a flamin galah
& make sure you sign up for one my ripper utility deals). It
would seem that most agents run their businesses in the same manor
as these door to door sales teams, pushing buyers into paying more
than they can afford & pestering vendors to accept a lower
offer than they would expect/can afford. Basically they put their
commission above client care.

The blog that I read was hilarious.
Half of his blog focused on his pushy sales team & the other
focused on what he classed as top notch customer service from his
lettings team. To cut a long story short his lettings team arranged
for a new tenant to move into a vacant property without the
landlord’s permission. The move in day came around & there
was still no word from the landlord, leaving both the new tenant
& their previous landlord in a pretty stressful situation.
Towards the end of the day the landlord gave the go ahead & the
tenant moved in, which this particular agent put down to his superb
lettings team. Why was a move in booked in before everything was
100% sorted (rolls eyes)? My guess would be that they were too busy
acting like door to door salesmen, hungry for the next sale, to
follow through on the relevant move in admin work properly.

I just found the whole thing funny as this guy has posted these
experiences in a marketing blog on his website, meaning that he
clearly thinks that this is what potential clients are looking for
in an agent. I could be totally mistaken however I believe that a
landlord or vendor will be in a much better position turning to a
property expert rather than a sales man. There is so much that can
go wrong in property that it is vitally important that you do
things right in the first place, rather than rushing someone into a
property & doing something wrong. If this particular agent
failed to contact the landlord prior to the move in date I wonder
what other move in related duties else they failed to complete?

Lettings can be a complex business. Don’t entrust your property
portfolio with salesmen, find the nearest expert & stick with
them.

Mark